Premier Cruise Line is a subsidiary company of Premier Cruises and was the cruise line located in Cape Canaveral, Florida. It was at one time licensed as official cruise line of Walt Disney World. Premier Cruises was basically a cruise holding firm found in the year 1990, which focused mainly on family cruise market along with developing cruise operations in new geographic markets. The main business focus of the company was to obtain older cruise vessels and revamp these vessels in order for offering conventional cruise experiences, operate the ships in geographic locations like Europe and Central/South America were the main operators like Carnival Cruise Line, Royal Caribbean International and Norwegian Cruise Line.
Premier Cruise Line was originally founded by two cruise veterans in the year 1983, which was later purchased by Dial Corporation, who owned the Greyhound Bus Company. The cruises normally operated four-day and three-day Bahamas trips put of Port Canaveral, Florida and it earned more than $20 million gross. During late 90s, the company was successfully led by Jim Naik, previously President/Chief Executive Officer of Royal Cruise Line, San Francisco and Chief Executive Office and President. Some of the Premier ships were Majestic, former Princess Cruise Lines’ former Sun Princess, Atlantic and Royale, former Costa liner called Frederico C.
Premier Cruise Line began with 25-year old vessel, which was redesigned and called StarShip Royale. After two years company added another ship called StarShip Oceanic. During this time there was rapid growth in the cruise industry and the competition for customers was pretty fierce among the cruise lines specifically engineered with families in mind. Cruise lines like Royal Caribbean, Princess Cruises and Carnival Cruise started producing ships that weighed approximately 100,000 tons with plenty of attractive extras like ice skating rinks, mini golf courses and 24-hour pizzerias.